Search Results for: content marketing

DMA International ECHO 2007 Competition Adds Search Marketing Award and Expanded Advertising Media
Call For Entries Is Open – Deadline for Submission is April 24

According to marketing research firm eMarketer, advertisers will spend about 13% of their online ad budget on contextual ads in 2007 and almost 43% on paid search ads. But the Online Publishers Association found that the Web audience in January 2007 spent only 4.7% of its online time conducting searches, and about 45% of its time looking at content. Why the disconnect, and what does it have to do with the content-targeting ad platform from Quigo Technologies?

MasterCard is tapping into cardholders’ passion for golf with an interactive Web site that lets fans ‘talk’ to some of the sport’s pros.

Q motor oil has launched an auto information and entertainment Web site, which can be accessed from any cell phone.

Justin Bruton has been named director of marketing content at Merkle. Prior to joining the agency Burton was senior advisor at Forrester Research.

Food and beverage marketers now have FTC veteran Elaine Kolish on their side.

DRINKS AMERICAS HOLDINGS: has signed a deal with Hollywood filmmakers Mark Burg and Oren Koules to cross-market its beverages in movie and television productions

Mobile content developer and distributor SilverBirch Inc. has acquired Jambo Mobile Solutions, owner of a proprietary text messaging platform.

Streaming video media company 247MGI has agreed to buy Business Vision Network, a producer of infomercials.

(Promo)If you missed some stunt that a marketer pulled on the street today, don’t worry. Chances are it’ll end up on TV-and not necessarily on the evening news.