Search Results for: content marketing

A new report released by Nielsen titled “The State of the Console” reaffirms that gaming consoles are continuing to get a firm grip on American households. This is hardly surprising given the recent buzz surrounding new…

The sale of Strategic Data Corp to Fox Interactive got us thinking. In the ad network world, there exist very few companies such as Strategic Data Corp. Publishers like Fox, who focus on content and not technology make…

Social media Web site Gather.com has signed a number of new advertising agreements with top consumer brands.

After last month’s column in which I ticked off a short starter list of buzz phrases that should be eliminated, some e-mail arrived telling me I’d missed a few.

Ana de Castro promoted to senior vice president, business and legal Affairs for Warner Bros. Consumer Products (WBCP), Burbank, CA.

Podtrac has debuted the Podtrac Media Planner, which allows users to cross reference podcasts with a database of podcast listeners developed by Podtrac and indexed to Mediamark’s Survey of the American Consumer (MRI).

As the sun dips on April 5, tens of thousands of young men will settle in sports bars and living rooms to watch on pay-per-view an Ultimate Fighting Championship

There’s no doubt that promotional tactics are an effective way to increase consumer awareness of, and interaction with, a brand’s products, with the ultimate

If you missed some stunt that a marketer pulled on the street today, don’t worry. Chances are it’ll end up on TV-and not necessarily on the evening news.

March is Memories Month at Garden Fresh restaurants. The chain has informed 500,000 customers through e-mail that a classic creamy tomato soup is being