Search Results for: content marketing

My heart almost stopped when I saw the subject of the Inside AdWords email sent, “[Inside AdWords] Pay-per-action beta test.” That almost reaction almost doesn’t make sense though. We work in the CPA space. We spend countless…

This week, upwards of two thousand people made the same trek as I, descending or perhaps ascending to Hollywood, California to check out OMMA:High Anxiety. On the day of my arrival to town, though, I received a notice…

DRTV firm Guthy-Renker has acquired RealtyTracker, a real estate agent marketing services firm. Terms of the acquisition were not disclosed.

Social media like blogs and peer reviews are gaining influence, and marketers
avoiding these newly emerging channels risk losing business, according to
Forrester’s Shar VanBoskirk.

Underwear manufacturer Hanes splashed actress Christina Applegate across its most recent catalog, which features a variety of tee shirts, underwear, and other apparel. The Wildlife Conservation Society’s most recent mailing uses a voucher design – a rara avis for a fundraising piece. And Corporate Writer & Editor’s subscription solicitation package promises “More than $500 worth of free stuff inside!”

A Congressional subcommittee heard testimony from the direct marketing industry, interactive ad firms and consumer advocates last week as it considered whether to push for a bill protecting Web users from spyware or other privacy invasions online.

More Web publishers than ever will support video advertising formats this year, including 100% of sites with streaming video content, according to the 2007 survey of online publishers in the Advertising.com network.

As online marketing embraces—willingly or unwillingly—the collaborative nature of Web 2.0, data analysis is evolving to encompass key performance indicators (KPIs).

Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults.

TBA Global Events is ramping up its branded content and entertainment services business with two new hires.