Search Results for: content marketing

The online classified space has seen a lot of activity in recent weeks by a lot of companies taking a lot of different approaches. Oodle.com continues to grow with its business model of bringing buyers to existing ad-seller sites. Google Base is beta-testing its big brand name as a marketing site where users can post whatever content they wish, including retail goods for sale. Even eBay is in the classifieds business, and last week saw the launch of Vast.com, an online classified player that says it has 15 million listings scraped from 50,000 Web sites. Now into this fray steps Microsoft.

AMERICAN HONDA MOTOR CO., INC.: kicks off a…VERISIGN, INC.: has signed a definitive agreement to…YMCA: hosts its 15th annual Healthy Kids Day on…

Diet Pepsi is out with an under-the-cap promotion that offers players “Movie Bucks”
good toward admission to a movie.

Dairy Management, Inc. is already prepping for swimsuit season with a slate of 3-A-Day dairy promotions.

An Internet directory of resources for parents has filed suit against Google for downgrading its placement on search results pages without reason or warning and thus costing the site visitors.

As search gets smarter, tricks get cheaper and we get nearer to coming full circle to an original goal of Internet search: that content is, indeed, king. It cuts across the grain of some notions we’ve held in the industry for some time, that…

The same day that Apollo Group announced its partnership with Advertising.com was the same day that an article in AdAge told of “a war of words” as “as search-marketing vendors went toe-to-toe with Google and…

Between news of a possible click-fraud resolution in Arkansas and a potential perp walk in San Jose, one ad-targeting advancement from the Googleplex got pretty much lost in the kerfuffle. So let’s pause a moment to recognize: Last week, Google quietly rolled out the capacity to give pay-per-click marketers in its contextual program more control over who sees their ads.

A U.S. federal judge says he will probably give the Department of Justice some of the search data it has asked for from Google, now that government attorneys have greatly reduced the scope of their request.

Kohl’s Department Stores this week begins its 26-market tour as title sponsor of the Kohl’s U.S. Youth Soccer American Cup.