Search Results for: content marketing

A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier’s local outlet to

Don’t you hate it when you can’t get to an important convention? Reed Exhibitions’ new podcasting venture will bring the con to you year-round.

Maybe you’re convinced that Web video is worth your company’s marketing attention because YouTube drew more viewers than all the network TV Web sites

Shopping for new Web 2.0 jargon? How about coined by investment bank Piper Jaffray to describe the convergence of communication and entertainment in social

Once upon a time there was a colleague of ours who was working on a brand assignment for a big computer company. He was interested in knowing the current drivers for the computer category

Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,

In the old days, marketers became very proficient at the standard ways of communicating with customers: mail, phone and face-to-face. We mastered critical

Pop Commerce Platform Helps Digital Agencies Take the Guesswork out of Viral Marketing

Cornerstone Group of Companies recently assumed management of the
Victoria’s Secret International file. It identifies 184,053 catalog
customers.

In an effort to provide more visibility into its click-fraud detection efforts, Yahoo! yesterday named corporate lawyer Reggie Davis to the newly-created post of vice president of marketplace quality.