Search Results for: content marketing

The ad network space has not seen too much activity with respect to investment / acquisition activity. Advertising.com sold several years ago; Fastclick went public then sold to Valueclick. Turn.com raised a decent amount…

Yahoo! yesterday reported a 37% decline in net income for third-quarter 2006 and warned to expect more of the same in Q4. But the search company also announced that it has already begun inviting U.S. search marketers to try its Project Panama search campaign management platform, an innovation that, once completely rolled out in Q1 2007, should start attracting new advertisers and bulking up ad spending on its network.

Jim McCafferty’s new-business pitch is unusual, even for the toy industry. He invites people to come and have lunch in his spaceship.

In a move to promote healthy eating among kids, Nickelodeon and the Walt Disney Co. are focusing more on linking their famous characters with nutritious products, including fruit.

Behaviorally targeted ads are more likely to generate higher conversion rates in customized market segments, compared to automated pre-packaged rules-based targeting, according to new study findings released by BL Labs of San Jose, CA.

Sprint is giving fans of the CBS show The Amazing Race a chance to experience the global journey with contestants through an interactive promotion that puts viewers behind the scenes of the show through their cell phones.

LIZ CLAIBORNE: has named William L. McComb…YAHOO AND CBS TV: have entered an agreement to…JELLY BELLY CANDY CO: has a wide range of…COTTON INC: woos women with a…

Web 2.0 will be about telling stories in the service of marketing to consumers: That’s the message that attendees at the Direct Marketing Association’s annual meeting heard in a keynote speech from Michael Davis, senior vice president and director of emerging media for Draft FCB Chicago.

More than 106.5 million people or about three out of every five U.S. Internet users streamed or downloaded video during July, according to a recent study

Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicated contextual ads to MySpace