Search Results for: content marketing

Film producer Blowtorch Entertainment and promotional agency Alloy Media + Marketing (AM+M) announced a strategic partnership for various content offerings launching in early 2008.

The National Hockey League is running a power play of new promotional and media moves to stir fan interest in the competitive U.S. pro sports marketplace.

A gift enterprise, which is a scheme under which goods are sold for their market value but by way of inducement where each purchaser is given a chance to win a present or prize, is a lottery where the essential elements of a lottery are present. The essential elements are consideration (buying furniture), chance (Red Sox win) and prize (rebates).

For two years now, Internet celebrity Matt Harding has been dancing around the world: rocking in Rwanda, shimmying in the Shetland Islands and blogging

Borders has begun entertaining customers in stores with cooking demonstrations and a book club series, all on Borders TV. Borders is not the only retailer

Just when you thought the privacy crackpots couldn’t get any wackier, they call for a contraption that would kill the Internet economy as we know it: a national do-not-track list.

If your customers aren’t already watching your content online, chances are they will be soon. Within the next three years, more than 16 million U.S. households may be using their broadband service more than their television sets, according to a survey by In-Stat.

Some car shoppers kick tires and check trunk space. Potential buyers of Toyota’s Scion can also get a sense of what it would be like to dance on the dashboard

Optimistic by nature, we marketers tend to rally behind the next big thing faster than you can say sub-prime mortgage. In 2008, marketers should avoid

Bonnier Corp. has added a 10th master file to its list portfolio. This
regional file consists of more than 9.7 million subscribers to various
publications. Direct mail and the Internet are the sources.