Search Results for: content marketing

Customer relationship programs fail at an alarming rate — 70%, said Devyani Sadh, quoting industry statistics.

So why bother? Why go through the headaches of setting up a database marketing system at all?

Ever since Alexander Graham Bell invented the telephone, marketers typically haven’t been slow in using new technologies to keep customers informed. So it’s a bit surprising that RSS remains a niche tool.

BOSSdev is a professional software development and creative solutions provider that specializes in best-in-class custom website design, advergaming, flash development, corporate branding, online marketing, ecommerce and other custom solutions. …

Cable network Bravo is extending its restaurant-based reality series “Top Chef” with a mobile phone game that lets users work their way up wirelessly from dishwasher to five-star chef.

Hertz is hoping to boost car rentals by offering Nickelodeon content on pre-loaded media players.

Campaigner’s software-as-a-service products enable organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way – …

Zustek Corporation Acquires Adverb Media;
Launches Full-Service Digital Marketing Agency – Zeta Interactive New company combines talents and technologies of five digital marketing leaders to provide customers with complete marketing solutions

BUY AT, INC. LAUNCHES AFFILIATE NETWORK IN THE US.
Successful UK Digital Marketing Firm Opens Wall Street Office.

If you want to improve your direct mail response rate, the answer may be as simple as making a better offer.

Kraft Foods is once again partnering with celebrity chef Rachael Ray for an on-pack holiday promotion for its Nabisco cracker line.