Search Results for: content marketing

The in-store shopping public can be segmented in lots of ways, and one of those criteria is their receptiveness to sales help. Some consumers want to browse through a store on their own; others appreciate the help of a salesperson in demonstrating the features and use of a product. That second group of buyers can now get some of the same face-to-face shopping assistance when they research products online, thanks to the addition of consumer-generated product videos by comparison shopping engine ShopWiki.

According to the Pew Internet & American Life Project, Americans conducted 6.6 billion searches in September 2006, up 31% from September 2005.

The Reader’s Digest Association Inc., operator of the world’s largest-circulation magazine as well as a direct-marketing business, has agreed to be acquired by a private equity firm.

Yahoo! and Microsoft have agreed to join Google in supporting a software protocol that will make it easier for them to find and include Web pages in their general search indexes.

MasterCard is going mobile.
The brand will be integrating its products into Fox TV mobisodes, or short episodes designed for mobile phones. The 26 episodes are titled Bones: Skeleton Crew, based on the network’s series Bones.

Ten major brands have committed to strengthening the self-regulatory guidelines they operated under when marketing to children.

November 14, 2006: Internet Advertising Group, an iMedia Holdings, Inc. company, has launched CollegeEducationWeekly.com, a one-stop online destination for potential students interested in pursuing an online college degree. Education counseling just became even more…

Ad:tech is not the place to sell or pitch, but to inform and share the happenings of the fifteen billion dollar Interactive Marketing and Advertising Industry. The three-day conference and two-day expo in New York City was dedicated to the…

With the Quality Score, Google has found a masterful way to make more money from its advertisers in the name of more relevant ads. As an advertiser, it comes down to one thing, the higher the Quality Score, the lower the actual…

Hewlett-Packard is targeting families with a Disney-themed promotion that features interactive entertainment and dangles more than 100 prizes.