Search Results for: content marketing
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2013: More Than One Billion Online Video Viewers
A recent report released by ABI Research expects the number of viewers who watch videos on the Web to reach at least one billion in 2013, which would entail the current population of online video viewers to nearly quadruple.
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Consumers Foresee E-Mail’s Continued Significance
A study conducted by market research company, Ipsos, for online reputation management service, Habeas, found that e-mail is the preferred means of communication, and is likely to remain so for the near future
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Agencies
DIC Seals Digital Distribution Deal with Vivendi
If you’ve missed Inspector Gadget’s gadgets, you’ll be able to see them both on the Web or on a podcast very soon.
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One Billion Web Videophiles by 2013: Study
More than 1 billion Web users will be scanning video clips in five years, according to a new study by ABI Research.
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Hyperfactory Hires Liz Jones to Run LA Entertainment Division
The Hyperfactory, a mobile, media and execution company, has hired Liz Jones as vice president, entertainment and media to head the company’s Los Angeles entertainment division
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Agencies
Protecting Your PR Investment or Risk Burying Your Brand
Sometimes, a public relations rep can do more harm than good for a company. Read why Kraig Smith says you need to monitor your PR teams actions and reactions
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It’s The Network, Stupid
Let’s take a moment and congratulate both Microsoft and Yahoo. Realizing that they can’t compete with Google on search and practically any other area of Internet advertising, they did manage to out do Google in…
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Coke, Pepsi Vow to Eliminate Worldwide Marketing to Kids Under 12
The International Council of Beverages Association, the worldwide trade association representing the non-alcoholic beverage industry, has adopted voluntary guidelines on marketing to children
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GEICO Shows Online Support for Troops’ Letters
A new interactive Web site dedicated to the preservation of letters and e-mail from American troops has launched in the run-up to Memorial Day and is under the sponsorship of GEICO and the non-profit Legacy Project
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Agencies
Sampling, Coupons Influential in Cereal Shopping: Survey
When it comes to reaching shoppers, in-store samples, package ads and coupons are influential, according to a recent survey.
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