Search Results for: content marketing

Dog fights near your beer. Bugs in your ‘cino. Some times a marketer has to ask if another professional wouldn’t be easier. Say, smokejumper?

A couple of recent reports have put some numbers behind the notion that we lean on our mobile phones for much more than just talk these days. Specifically, if you’re involved with the travel industry and want to reach a customer base that’s lighting out for the territory this summer, you might want to start making serious plans to mobilize your campaigns. As it turns out, smartphones aren’t just the last things we touch before takeoff or the first things we reach for when we’re wheels down.

Mobile devices did a lot more than warm a bench in this year’s NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content– rising to 91% reach among 18 to 24 year olds.

Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.

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The Pampers Facebook page launched in April 2009 and now has more than 1 million likes. That

To make the most of your marketing investments, your email, social media, direct mail, event, PR and mobile strategies should intersect and support your business goals and objectives.

The Direct Marketing Association has spiked two conferences within the past year. Could either have been saved?

This year’s election may be divisive and bitter, but one wouldn’t know it based on the amount of online political advertising. Television and mail have remained the dominant channels for political advertising — to the detriment of candidates, according to Katz 360’s Andy Slater.

Triggered email messages had 96% higher open rates and 125% higher clickthrough rates than “business as usual” messages in the fourth quarter of 2011, according to recent statistics from the Direct Marketing Association’s Email Experience Council and Epsilon.