Search Results for: content marketing

Recent actions by both the FCC and the Federal courts underline that marketers need to follow best permission and mailing practices in text-message campaigns– or face lawsuits and stiff penalties.

Moving day has been on my mind recently, thanks to the fact that Chief Marketer has a newly redesigned web site and a new online integration with the former standalone PROMO site.

Data allows GameStop’s in-store game advisors to address the 10 million participants in the PowerUp loyalty program individually.

Walmart is partnering with “The Avengers” by debuting a game that melds the in-store experience with an augmented reality mobile app, called the “Super Hero Augmented Reality.”

Shades of the Old Spice Guy! Sauza Blue Silver Tequila offers up a viral fireman who strips down, mixes a perfect margarita, and has an opinion about leggings vs. jeggings.

Here’s tips magazine publishers should keep in mind when trying to build and grow their email marketing files.

Asking a few simple questions can get your brand headed in the right direction when it comes to Google+.

More consumer data is being collected than ever before and this “Big Data” can help make sure you never have to do a blind email blast again.

A series of videos from Denny’s which feature comedian Dave Koechner fail to do much… including entertain or sell food.

Spending across all digital media, total U.S. communications industry spending increased 4.2% in 2011, from $1.076 trillion in 2010, according to the VSS Forecast Mid-Term Update