Search Results for: content marketing

Brands use social media to measure event activation and amplify the message.

According to comScore’s latest qSearch analysis of the U.S. search engine market, Google powered nearly 70 percent of all organic searches in April, leaving Bing with about 26 percent of organic searches.

The Direct Marketing Association’s (DMA) CEO Larry Kimmel is stepping down from his position. Linda A. Woolley, the organization’s executive vice president of Washington operations, will serve as acting CEO.

Relevancy is crucial for getting results in email marketing.

Chief Marketer recently talked with MaryAnn Kleinfelter, to get her thoughts on what makes a successful B2B multichannel marketing program.

Avery Dennison’s business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.

Alex Craddock, head of North American marketing for Visa, Inc., shares his thoughts on preparing to launch Visa

Here’s three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.

Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year’s Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.

In preparation for a pair of new model launches this year, Scion transitioned its website to a new HTML-5-based platform, resulting in quicker load times, greater interactivity and more content abilities for the brand.