Search Results for: content marketing

Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.

American Express launches a new loyalty program, Zynga Serve Rewards, for Farmville players.

Spending on, and revenue from, direct marketing channels is up — but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.

True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.

A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.

White Castle is energizing its fervent fan base with a summer of contests challenging “Craver Nation” to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life.

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According to a report from Wildfire titled “5 Best Practices for Increasing Earned Media: Proven Facebook Campaign Types that Triple Sharing and Participation,” coupons, giveaways and sweepstakes get the most engagement on Facebook.

Like the chain’s retail stores, Anthropologie’s emails convey a sense of being bohemian yet elegant, and funky yet upscale.

A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.