Search Results for: content marketing

Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.

Lenskold Group’s “2012 Lead Generation Marketing Effectiveness Study” contains a wealth of information and findings regarding how marketing automation affects lead generation. Long story short, marketing automation is something all lead-generation marketers should look into, if they haven’t already. According to the survey of 373 B2B marketers whose groups generated leads for a sales organization […]

Pumpkins, witches and candy corn are making their annual appearances in stores across the country, a reminder that Halloween and, consequently, the 2012 holiday season are nearly upon us. For brick-and-mortar stores, this means that it’s time to set out the appropriate decorations and sweets. For consumers, it means lots of planning and shopping. For […]

Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.

Google’s latest algorithm update is supposed to resolve the issue of some search results turning up lots of pages from the same domain, but it remains to be seen if it will have a significant impact. Meanwhile, app marketers have some things to consider regarding the iPhone 5, and Groupon is looking to become more […]

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.

B2B prospects may wait longer and longer today before contacting a salesperson, but that doesn’t mean marketers should just sit back until customers come to them.

Clever personalization, increased mobility and engaging creative elements were key ingredients in the emails featured in Responsys’ 2012 Look Book.

Facebook, Twitter and other social channels may be more glamorous, but smart marketers don’t overlook email’s role, despite it being a mature channel. Adam Blizter, COO of Pardot, offers five considerations for marketers wanting to successfully use email.