Search Results for: content marketing

NEW YORK & ATLANTA, March 28, 2013 – Yext and YP announced today that they have teamed up to help enterprise businesses reach and engage local consumers, and manage their presence across the web. As a part of the agreement, YP, North America’s largest local search, advertising and media company, now offers Yext’s PowerListings product to enterprise customers, […]

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.

TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.

Local pages have the potential to outperform national pages in nearly every facet, especially with the launch of Facebook Open Graph.

There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.

This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.

A squeeze page is a landing page that’s created to compel a visitor to give you their first name and email address so you can initiate a strategic email marketing campaign. The campaign will typically involve autoresponder emails that aim to convert a lead over time. While most discussions about squeeze pages focus on on-page […]

What if publications like Reader’s Digest targeted different segments of their readership, rather than just their main core audience?

There are plenty of free tools to use when conducting keyword research, such as Google Alerts, Google AdWords Keyword Tool, Soovle and Topsy, among many others. But marketers and content creators that want to get a little more creative with their keyword research to improve the use and selection of relevant keywords on their site, […]