Search Results for: content marketing

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.

(Facebook Studio) This week, Facebook officially unveiled functional Facebook hashtags for people and businesses on the social network to discover and engage in the conversations around the 4.75 billion pieces of content shared on Facebook each day. Hashtags are now available to a small percentage of people and pages on Facebook, and Facebook will roll […]

Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.

A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves.

ReachLocal, an online marketing company for local businesses, has created an infographic depicting seven popular kinds of social media fans that businesses should know about. The company says understanding these different types of consumers on social media, companies can determine the best type of content to engage them with. Here are the seven types of […]

Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.

After being acquired by Yahoo, Tumblr places a priority on retaining its viability as a branded content marketing channel. Here’s 3 best practices.

A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models.

A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir.

Generating thoughtful, relevant content without making sure it gets wide-spread distribution to your target audience with a measurable impact is like investing in a Ferrari and only driving it to the mailbox!