Search Results for: content marketing

Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.

Email remains an effective tool for marketers, but there are still some out there who aren’t maximizing the tried-and-true channel. Yes, incorporating social sharing buttons in email marketing messages has its benefits. In fact, according to GetResponse, emails with social sharing buttons get an average click-through rate (CTR) of 6.2 percent, which is 158 percent […]

By Asad Haroon, CEO and founder, InsideUp Inc.

My company uses a variety of marketing tactics to generate B2B leads. Our social media strategy has been to engage with small-business owners by providing relevant and educational content. About 45 percent of the U.S. labor force is employed by small businesses, which means that a high percentage of consumers who use social media such as Facebook and Twitter are people who either own a small business or influence purchasing decisions for their business.

The average human’s attention span is eight seconds; the average goldfish’s attention span is nine seconds. As astounding as that seems, it’s the foundation of the perceived reality marketers and brands are working in today, as social media channels like Twitter, Facebook, Instagram, Pinterest and Tumblr have taken hold of the collective, shorter attention of […]

The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up. But in reality, marketing ROI is relatively simple math.

Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.

According to Ipsos OTX’s Socialogue, 62 percent of online audiences pay attention to online ads. Of this group, 46 percent of worldwide respondents say they have looked at or read an online ad for a brand or product in the past month, 42 percent say they have watched an online commercial for a brand or […]

Lists featured this week include Carus Publishing and Crutchfield.

Generating tons of leads is well and good, but it doesn’t mean much if they don’t convert. If companies want to earn their coffee, they have to convert their leads to sales, and that requires a comprehensive perspective, a well-informed strategy and proper training, among other things. That’s no small order, which is why there […]

Here’s an update on effective marketing software integration that every marketer needs to know to deliver a rewarding customer experience.