Search Results for: content marketing

B2B marketers who were taken by surprise by the punishment that Google’s Penguin 2.0 algorithm update got what they deserved, and those who are continuing in their quest of building spammy links need to wake up and smell the proverbial coffee. “I’ve been working in the B2B space for years now, and I’ve learned over […]

Whether you’re a farmer, athlete or B2B marketer, droughts are bound to happen. To help marketers successfully get through dry seasons, we asked some experts this question: “If a B2B marketer finds that they aren’t generating enough leads, what is the most important advice you would give them?” Here are their responses: Amie Hutton Crawford, […]

The recipe for great marketing content isn’t as easy as just adding butter. There are some basic steps to ensure you aren’t losing your way.

Technology can help marketers better integrate their offline and online marketing efforts, but they need to take care not to get overwhelmed by all the options available.

Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.

To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.

When the topic of conversions is discussed, many words are devoted to factors like colors, Web design and calls to action. But what about names given to companies, products and services? “Coming up with creative names for your products and services, as well as finding creative uses of these names, can help you gain more […]

Don DePalma shares ides for companies looking to do global marketing, in multiple countries and languages.

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.