Search Results for: content marketing

Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.

A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

Infographics are, for better or worse, all over the Web these days. They offer marketers a visually charged way to quickly and simply convey loads of information, a boon in this era of content marketing, all things images and short attention spans. So it’s not surprising that SlideShare, owned by content-focused LinkedIn, has announced a […]

Taking a page from Facebook’s playbook, earlier this week LinkedIn introduced Sponsored Updates.

Celebrity Cruises is using event marketing in 10 major U.S. markets to reach—and sell to—consumers face-to-face. Much of the work is new to the cruise line.

Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.

A good CMO will be willing to take creative risks in marketing if they have the potential to enhance a brand’s image, generate positive publicity and increase profits.

Before you give up on TV, email and direct mail to create the next viral cat video, consider using a combination of inbound and outbound tactics.

Back in February during the company’s fourth-quarter 2012 earnings results, LinkedIn CEO Jeff Weiner mentioned the prospect of serving sponsored content within users’ activity streams, adding that the company had been testing in-steam ads for a few months beforehand. Today LinkedIn has officially unveiled Sponsored Updates, which takes a page from Facebook’s Sponsored Stories playbook. […]