Search Results for: content marketing

What are the big driving forces behind today’s online marketing strategies? According to Oracle Eloqua, technology, email marketing, speed and rich content are the key elements you need to leverage for successful campaigns.

Digital video is a hot property in online and mobile marketing, and brewing giant MillerCoors this week announced that it will be upping its spending in the area by 50 percent.

Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

What is really important to those with websites and social networks is that they be able to display advertising to their readers in a way that does not take away from the user experience. Enter native ads.

Without distribution, even the best content is more likely than not to be lost in the clutter.