Search Results for: content marketing

Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

IKEA’s new yearlong campaign includes in-home makeovers with IKEA products, web videos and more.

Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, “Captain Obvious.”

B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.

Are you measuring the right click through rate to determine the success of your email marketing efforts?

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

Here’s what you need to know about making your campaigns work across all screens to maximize conversions.

Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.

Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?

Consumers are leveraging multiple screens via TV and mobile devices more and more, and marketers need to wrap their heads around making the most of this practice. Marketers need to appreciate the behavior and mindset of multiscreening audiences and must integrate ads with primary screen content.