Search Results for: content marketing

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

Leveraging marketing apps is one way marketers can help optimize their web sites for lead generation purposes, because these apps get users engaged with content that they’re interested in.

The first-annual Marketing ARC Awards winners were announced at LeadsCon New York, honoring the best campaigns powered by marketing technology solutions.

CMOs must justify social media spending, even if their organizations don’t quite understand the benefits of social engagement.

The Science of B2B Marketing graphic from Circle S Studio focuses on strategy, content marketing, generating traffic, generating leads, managing leads and analytics.

Marketing automation vendors know that marketers are looking for better analytics functionality, and they’re listening, according to new data from a study from Raab Associates.

How have your customers changed and how have you responded?

Edwin Wong, Senior Director of B2B Insights at Yahoo, says consumers are increasingly using all three screens (mobile, tablet and PC) as part of the purchase path.

Misty Copeland, a soloist with the American Ballet Theatre, has signed with Under Armour to help sell its women’s line, pivoting from its traditional advertising using professional athletes.

Here are six ways that marketers can improve their customer’s experience on their websites.