Search Results for: content marketing

“Make it pop” is one of the most common—and infuriating—questions creatives hear.

The First Annual Marketing ARC Awards celebrated the best campaigns that have embraced marketing technology solutions, and winners were announced at LeadsCon New York in August. Chief Marketer created this awards campaign in response to the explosion of tech solutions being leveraged by marketers in recent years.

Here’s what some of the experts at BMA2014 had to say about B2B social marketing.

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

Next time you think you’ve got too many projects on your plate, consider Pieter Levels, a 28-year-old Dutch programmer who is a on a quest to launch 12 start-ups in 12 months.

The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.

Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips.