Search Results for: content marketing

Pepsi’s digital marketing director, Linda Lagos, shares some of the brands social marketing plans, but keeps plenty of secrets for Super Bowl Sunday.

Search engine optimization is become more challenging—but there are many tangible things marketers can do to improve SEO performance.

Many marketers are still using the same content marketing strategies that worked three years ago—and that’s a recipe for diminishing returns.

Whether restructuring your team or building a team from scratch to meet changing marketing initiatives, here are four hiring mistakes that can hold your business back.

Businesses should put an emphasis on community-centric local marketing efforts—or marketing that matters—to reach consumers at the right place and time.

A look into the content marketing 2016 crystal ball reveals an infographic that outlines the 2016 predictions offered up by a host of content experts.

Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.

Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented.

Mobile apps are a huge opportunity for lead gen marketers, and those that aren’t optimizing their mobile presence to take advantage of these leads are missing out.

If content marketing isn’t already a clear focus for your team, 2016 will be the year it leaps to the forefront.