Search Results for: content marketing

Try these four musts to improve ROI with influencer marketing.

Leading edge B2B marketers are taking cues from their sales counterparts on how to expand marketing’s role in the sales process, says B2B LeadsCon speaker Bethany Perkins of Cielo.

Want to get started in account based marketing? Make sure your sales and marketing are aligned about which accounts are your top accounts and why.

Cutting through the clutter & getting prospects’ attention is a challenge in B2B lead gen. “Every channel is so clogged with bad marketing,” says Matt Heinz.

To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.

Having marketing automation or account based marketing in place is great, but if a B2B organization doesn’t have the content marketing plan in place to back it up, those initiatives are doomed to fail.

User generated videos, images and memes are a major way brands like Marvel are connecting with fans and building communities online.

Here’s an infographic from Fetch, a global mobile-first agency, that outlines mobile behavior and industry trends during the 2016 Summer Olympic Games.

Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.

The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.