Search Results for: content marketing

Falling into traditional, lead-focused marketing and sales tactics is easy when spinning up an ABM strategy, but it’s important to remember ABM is the antithesis of classic lead-generation programs. How do you fight the temptation to revert to the norm? You focus on value on a more intimate scale.

A new study from Yahoo, 3rd-Generation U.S. Hispanics: Perception vs. Reality, can help marketers better understand how to communicate with and message this group.

Laura Mintz is a marketer but is often introduced as a publicist and she really does not like that. To that end, she has written this article explaining the difference.

Marketers from GE, Adobe and CMA talked with CMO.com about Snapchat strategies and what they’ve learned along the way.

Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result.

Here are some ideas to put into practice to make a better business case for video.

There are four key elements to consider when developing your content promotion plan.

McDonald’s CMO Deborah Wahl was onstage at Advertising Week this week with DDB CEO Wendy Clark who led the 16-week pitch—and won—McD’s business.

If content creation becomes more about churning through the process than collaborating on the creative, the final product suffers and audiences disengage.

New audiences and instant trust are among the benefits of influencer marketing.