Search Results for: content marketing

Pizza Hut ran its own “Squares Pick’em” digital game on Yahoo Sports that let football fans play along with the Big Game yesterday.

A successful Super Bowl ad is one that garners the most shares, the most word-of-mouth and comments. An ad has to enter the conversation.

Avocados from Mexico has whipped up an integrated campaign with reminders that avocados are a key ingredient in a football-watching staple, Guacamole.

Social media management, content writing and videography are among the 20 fastest growing skills marketers are looking for, according to a new survey from Upwork.

In addition to making its first TV debut during the Big Game this weekend, Honda is cooking up some Super Bowl snacks of its own—with free delivery!

Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own.

Here are three lessons learned from MVMT, IGN and Brooks Running about data experimentation.

For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data.

As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:

More often, consumers, in particular Millennials, make purchases based on the brand’s corporate social responsibilities.