Search Results for: content marketing

Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two.

Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles.

Rebecca Duke, senior brand manager, Mars Chocolate North America, on launching a candy in the U.S.—Maltesers—that is beloved in the UK.

Executing a comprehensive content marketing strategy isn’t an easy feat for any marketing leader. That goal becomes even more difficult to achieve when you lack c-suite buy-in to make your strategy a true success.

If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best way to connect with prospects.

Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale.

The duties of the influencer manager—with attractive salaries—vary from developing influencer relationships to strategizing and creating brand content.

To see how you are doing and identify your aspirational next-steps compare your company to the best practices of industry leaders in these four critical customer insights and analytics areas .

Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.

Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.