Search Results for: SEO

Late last month, marketers saw a mild headache swell to a full-blown migraine when it was confirmed that Google was, indeed, taking steps toward encrypting all of its search activity. In other words, that already pesky “(not provided)” line in the Google Analytics report for organic search will soon obfuscate just about all of a […]

SEO should now stand for search experience optimization, to account for users’ higher expectations.

Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls […]

Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things.

The term full-service agency gets thrown around a lot. The truth is the phrase has become somewhat irrelevant in a time when new marketing channels are born every day.

Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.

B2B marketers who were taken by surprise by the punishment that Google’s Penguin 2.0 algorithm update got what they deserved, and those who are continuing in their quest of building spammy links need to wake up and smell the proverbial coffee. “I’ve been working in the B2B space for years now, and I’ve learned over […]

Technology can help marketers better integrate their offline and online marketing efforts, but they need to take care not to get overwhelmed by all the options available.

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

Local search is becoming increasingly important thanks to the rise of smartphones and mapping apps. In general, SEOs agree the key factors driving local search results boil down to these eight tactics.