Search Results for: SEO

  • 5 Link-Building Tactics That Aren’t Built on Content Marketing

    Content marketing is all the rage these days, but it’s not the only or best way to build links. “In fact, placing too much emphasis on content can actually distract from what we should be doing most: approaching the unique needs of each client and niche,” writes Pratik Dholakiya, director of SEO and vice president […]

  • How to Write “Awesome Frickin’ Content”

    (Search Engine Watch) When asked what his best SEO tip was a couple years ago, Scott Stratten, author of “UnMarketing,” simply said to write “awesome frickin’ content.” But what does that mean? Grant Simmons, director of SEO and social product for The Search Agency, explains. Among other things, the content should answer a user’s question, […]

  • Copywriting for Higher Conversion Rates

    When creating an SEO landing page aimed at converting, there are many different ways to approach copywriting. According to marketer and copywriter Eugene Schwartz, there are “Five Levels of Awareness,” spanning from direct to indirect, each audience seeking different kinds of information. 1)

  • How to Measure and Boost the ROI of Your Content Marketing Efforts

    A strong content marketing strategy can generate traffic, get more social shares and develop a brand’s authority, but what might not be so clear is how to measure and increase the return on investment (ROI) of those efforts. Mike Pantaliano, an SEO consultant with Distilled, offers a step-by-step walkthrough of how to use Google Analytics […]

  • Infographic: How to Create a B2B Marketing Plan

    Smart Insights, a website offering marketing advice, has created a helpful infographic that lays out seven steps to executing an effective B2B marketing plan. While many B2B companies are good at using tactics like SEO, PPC, landing pages, social media and email, they often lack a planned approach based on an integrated inbound marketing plan, […]

  • Auto Insurance Lead Generation: What Agents, Buyers and Sellers Need to Know

    Auto insurance is one of the most popular and, consequently, competitive lead-generation verticals. It has undergone some notable changes in recent years, which means those on the buy and sell sides have had to adjust their strategies and perspectives. What to know about the auto insurance vertical “The auto insurance vertical is unique in the […]

  • Search Is No Longer Just Google’s Game, as Search Behaviors and Demands Change

    Google has been and is still the reigning king of search, with comScore reporting that it claimed 67.5 percent of search queries in the U.S. in February. But with the emergence of mobile and the popularity of standalone sites and apps with specialized search results (e.g., Yelp, Amazon, TripAdvisor), it’s clear that the search game […]

  • Infographic: Twitter Cheat Sheet to Help Increase Engagement

    Linchpin SEO, a digital interactive agency, has put together a cheat sheet in the form of an infographic to help marketers understand how they can boost retweets, clicks and overall engagement. Here are some interesting facts from the infographic: –

  • Facebook Graph Search Now Providers Keyword Info to Webmasters

    When Facebook’s graph search tool was first unveiled, it looked like the social network was going in the way of Google and not passing keywords in the referrer. In other words, if you were to check Google Analytics, you’d see “not provided” instead of the keywords users searched for to get to your site. Well, […]

  • Why Brands Should Overhaul Their Social Media Strategies

    By Eric Covino, president and founder of Creative Signals

    Was I the only one who wasn’t shocked when GM pulled its $10 million ad budget with Facebook last year?

    Despite all the hype, social advertising is not yet the golden goose for direct response, and it may never be. The attractiveness of large amounts of eyeballs at cheap prices is not enough to overcome the psychological aspects of why people interact on social media.