Search Results for: Marketers on Fire

If a consumer saw a televised commercial during the current war against Iraq’s opening days, chances are it was a direct response spot. Open inventory

Time Inc.’s director of postal affairs Jim O’Brien hollered fire and brimstone at Direct Media’s Co-op on Thursday, evangelizing for the postal pension

While brawn and beauty got a nod, the majority of finalists in this year’s Reggie Awards had something that appealed to the kid in all of us. The Promotion

After talking about it for months, the Federal Trade Commission finally came out with its amended Telemarketing Sales Rule in December. And as expected,

Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that

Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys

Thoughts of Summer Baltimore, MD-based Kelsyus Outdoor Recreational Products makes the ratty old beach towel obsolete with its new special-edition backpack

Over 40% of all baby boomers shop online, although most spend only five hours a week on the Internet, according to a new survey from Mature Marketing

There is hope for recovery in 2003, but only if companies step up and start reinvesting. Business investment has sagged from $69 million in early 2000

It goes like this. You produce a promotion that’s really incredible the breakthrough concept brings the strategy to life and gives consumers a once-in-a-lifetime