Michael Gentry has joined direct marketing agency Roska Direct as national account director.
He is responsible for new business development in the healthcare and consumer industries.
Gentry had been senior account manager at IMS Health Inc. in Plymouth Meeting, PA. Before that, he had held several sales and brand-management positions with Johnson & Johnson in New Brunswick, NJ.
Roska Direct, based in Montgomeryville, PA, has annual billings of $50 million.
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