Report: Just 38% of Companies Have a Defined Content Marketing Strategy

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PuzzleAccording to a report from Econsultancy, produced in association with Outbrain, 90 percent of digital marketing professionals surveyed said content marketing will become more important in the next 12 months. However, just 38 percent of in-house marketers and 13 percent of agencies have a content marketing strategy in place. “Maybe that is a sign that the majority of users are simply ‘playing’ in this space or testing the waters,” said Nokia’s global editor-in-chief of social media. Fifty-five percent of in-house marketers and 58 percent of agency respondents said they (or their clients) are working on a content marketing strategy. The top goal for content marketing activity is increased engagement, followed by increasing traffic to site and raising brand awareness. (Econsultancy)

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