Q&As

Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest.

Vitamin retailer GNC is the latest sponsor to support an upcoming appearance on The Apprentice: Los Angeles with a sweepstakes and a product giveaway.

Last Thursday I met with our new senior reporter, Sean Donahue, who covers the b-to-b marketing beat for us. He wanted to know best practices for getting more people to sign up for Webinars.

Growth comes only from increased purchase rates. Purchases are decisions customers make based on their needs and expectations. If you are relevant — or even better are already a positive and necessary part of your customer’s experience

There’s an old joke: Two wrongs don’t make a right, but two Wrights made an airplane. What, then, do four rights make? The answer is: a new era of marketing effectiveness.

The Postal Regulatory Commission will announce its recommendations for postage rate hikes to the U.S. Postal Service Board of Governors Monday at 11 a.m.

Brookstone Inc. posted net income of $34.1 million for the fourth quarter, an increase over net income of $23.5 million in the prior-year period.

J. C. Penney Co. Inc. reported net income of $477 million for the fourth quarter, a 13.4% decrease from $551 million last year.

Landmark Communications has acquired Franchise.com for an undisclosed sum.

Nickelodeon’s infamous slime is hitting the road.

The network is rolling out a national tour to give fans a chance to get slimed. The Slime Across America tour kicks off Monday at the Nick Hotel in Orlando, FL, and will visit 20 cities.