Q&As

Delia’s has named Stephen Feldman as chief financial officer.

Coming on the heels of Gap, Inc. CEO Paul Pressler resigning in January due to several poor financial quarters, the retailer insists there will be no wavering of support for Product RED, its celebrity-backed brand that funnels a percentage of product sales to The Global Fund to Fight AIDS, Tuberculosis and Malaria (January PROMO).

AT&T is promoting its sponsorship of the hit show American Idol this season with a host of text messaging-based offers, including a sweepstakes for a chance to win $1 million.

Every direct marketer aims for one-to-one marketing. But searching for one-of-a-kind used and out-of-print books may be more one-to-one than any other Internet business.

Sure, taking the time to blog might distract an author from working on his or her novel. But for those with the discipline to maintain a blog or Web site, update it regularly and get their day job done, the Web is a great way to promote their work, says Jeffrey Yamaguchi, online marketing manager, Harper Collins.

What spurs you to enter a bookstore, or buy a book? Does a shop have to offer a spiffy loyalty program or deep discounts? Book clubs? Extra foam on your latte?

Advertisements for books, such as full-page efforts in newspapers, bear some of the tritest writing one will ever have the misfortune to slap their eyes on. And for marketers, the blurbs in question commit the most egregious sin possible: They don’t sell books.

Which children’s book sites are the hit of the virtual playground, and which need a time out? A quick look at the sites featuring the works of three beloved children’s characters – all magical in their own way – found interactivity, and a bit of monkey business.

Book marketing, from music videos, to podcasts to bookstore tours.

PC Mall Inc. reported net income of $1.7 million on sales of $295.3 million during fourth-quarter 2006, up from $1.4 million in net income and $261.6 million a year earlier.