Q&As

Credit card and insurance acquisition mail volumes last year grew substantially over 2005 numbers, thanks largely to increased campaigns, according to Mintel Comperemedia.

Rapp Collins Worldwide has named Steve Bass director, global integration and development and Matthew Hafkin global chief financial officer.

The U.S. Postal Service has awarded Northrop Grumman Systems Corp. an $874 million contract to build machinery that will sort flats in the order in which they are delivered.

ABC is hitting the road Monday with a tour and dancing contest to promote the second season of its hit show Dancing with the Stars.

Strawberry Shortcake has struck a deal to help sell strawberries to kids.

The maker of Manischewitz Matzo, is putting instant-win codes that could be worth $1,000 inside boxes of matzo for Passover Seder.

Angela Mitchell is now turning to a new stage of sorts online – the blogosphere – to promote Drama Goodies, a line of t-shirts, gifts and home goods created on CafePress.com.

East West Magazine will make its subscription-building direct mail debut at the end of this month, offering two free issues as an enticement for the annual

It may be bad form to revive the old us-vs.-them fight between direct marketers and brand advertisers. We’re all one big, happy family these days, right?

But DMers are getting a disproportionate share of the blame for the anti-marketing mania now going on.

If you’re old enoughand that might be over age 25you remember when double postcards were king of the hill in subscription mailings. You might also remember