Q&As
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Agencies
Credit Card, Insurance Acquisition Mail Rising
Credit card and insurance acquisition mail volumes last year grew substantially over 2005 numbers, thanks largely to increased campaigns, according to Mintel Comperemedia.
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Agencies
Rapp Collins Names Bass Global Integration Director
Rapp Collins Worldwide has named Steve Bass director, global integration and development and Matthew Hafkin global chief financial officer.
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Agencies
USPS Awards Northrop $874 Million Contract for Flats System
The U.S. Postal Service has awarded Northrop Grumman Systems Corp. an $874 million contract to build machinery that will sort flats in the order in which they are delivered.
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Agencies
Dancing With the Stars Hits the Streets Via Tour, Contest
ABC is hitting the road Monday with a tour and dancing contest to promote the second season of its hit show Dancing with the Stars.
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Agencies
Strawberry Shortcake Pushes Strawberries In-Store
Strawberry Shortcake has struck a deal to help sell strawberries to kids.
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Agencies
Matzo Maker Hides Winning Codes for Passover
The maker of Manischewitz Matzo, is putting instant-win codes that could be worth $1,000 inside boxes of matzo for Passover Seder.
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Agencies
Online Theater: The Blog’s the Thing for DramaGoodies.com
Angela Mitchell is now turning to a new stage of sorts online – the blogosphere – to promote Drama Goodies, a line of t-shirts, gifts and home goods created on CafePress.com.
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Agencies
Captive Audience, Captive DMers
Earlier this year, guerrilla marketing agency Interference Inc. placed small digital displays of cartoon characters throughout several jumpy, post-9/11
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Agencies
Greetings, Earthling!
Printers, envelope makers, lend me your ears. I come bearing good news: Direct mail is here to stay. I realized this as I re-searched a piece on greeting
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Agencies
Back to the Future
Playtime is getting techie. At the American International Toy Fair in New York in February, brands were out in full force with gadgets sharpening traditional