Q&As
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Agencies
Warner Bros. Hypes ‘Nancy Drew’ with Mobile Campaigns
Warner Bros. has launched two separate mobile campaigns to promote the upcoming film “Nancy Drew.”
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Agencies
Wendy’s Promotes New Frosty with Instant-Win Game
Wendy’s is teaming up with Nintendo in an instant-win game to promote the launch of its new Vanilla Frosty Float.
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Agencies
Wal-Mart to Host Tracy Byrd Concert
Wal-Mart Stores is promising a free concert for the town that raises the most money for Children’s Miracle Network this month.
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Agencies
Circuit City Pulls 100,000 Votes in Firefighter Contest
Circuit City presented a check yesterday to the winner of its Firedog Across America contest, for an unorthodox amount: $141,402.
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Agencies
See You in December: E-Mail Helps Ski Resort Stay in Touch
(Direct) Just because winter is over doesn’t mean the marketing has stopped at luxury ski resort operator Intrawest.
The firm stays in touch with skiers even during off months through a CRM program in which e-mail messages are tailored to their profiles. And, as is the case every May, its marketing department is busy promoting summer products and activities.
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Agencies
Web site for Giftware Seeks Exposure Via Blogs
Trunkt.org, a collective of small giftware designers, is hoping a new blog-based advertising campaign will draw attention from the wholesale buyers it’s trying to attract.
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Agencies
Custom Gift Site Targets the Hispanic Market
A few years ago, former New York cab driver and postal worker Ricardo John a decided he wanted to go into business for himself. The idea of selling online
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Agencies
Holidays Reward Small Businesses Who Market Via E-Mail
For many small business owners, holidays bring a flurry of business activity and increased sales. This is especially true for those who invest in marketing their business through special promotions and communications.
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Agencies
Tips and Teasers
Fewer small business owners expect to take a summer vacation of at least a week this year — but those who do plan a break aren’t likely to feel guilty about it, according to an American Express small business survey.
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Agencies
Live from ACCM: The Importance of Being Bean
After his keynote in Boston at ACCM on Tuesday, an audience member asked Leon Gorman, L.L. Bean’s chairman and former president, what his late grandfather would have thought of the mega business his namesake company had become.