Q&As

For the first time in North America, Canada Post will issue a stamp featuring Braille in celebration of Guide Dogs in Canada.

Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.”

Oscar Mayer will sponsor Season 7 of “American Idol” and has signed Season 5 finalist Elliott Yamin to beef up the national jingle contest that the brand ran last year.

Hyundai Motor America will be in theaters this holiday weekend with cinema ads playing up its “Smart” campaign

Country Crock is inviting NASCAR fans to add their names to its charity auction this weekend.

Today week we meet Dave Nussbaum, founder and president of Direct Network Inc., a DR agency that does list brokerage for National Golf Center, Affinity Group Inc. and its affiliate TL Enterprises, MBI and the Saturday Evening Post.

DirectGroup Bertelsmann has laid off 280 employees from its newly combined BMG Columbia House and Bookspan unit. While the cuts affected workers across both businesses, the bulk came from Bookspan.

The Talbots Inc. posted net income of $5.2 million for the first quarter, a sharp drop from net income of $27.4 million in the prior year.

Dick’s Sporting Goods Inc. reported net income of $21.7 million for the first quarter, a 90% surge over net income of $11.4 million last year.

The Direct Marketing Association has launched an effort to encourage consumers to recycle catalogs and mixed paper. Beginning this summer, member companies will be adding “Recycle Please” logos to their catalogs and direct mail pieces.