Q&As

In a letter to DMA president/CEO John A Greco Jr., ACMA president Hamilton Davison took Greco to task for his comments last week suggesting that the Coalition of Catalog Mailers (CCM), which the AMCA supports, undermined the DMA’s legislative efforts.

Marketers are helping boost the box office with ties to DreamWorks Animation’s “Shrek the Third,” which smashed the opening weekend records with $122 million in ticket sales.

Unilever this week launched ViveMejor, an umbrella Hispanic campaign that serves a slate of nine food and personal-care brands ranging from Dove and Suave to Hellmann’s and Ragu.

Harnessing what people in cyberspace are saying about your company or product to achieve your objectives was a recurring theme Monday at the one-day seminar Advertising in Social Media in New York.

Nike Inc. and Foot Locker have teamed up to open 50 basketball and apparel shops in the U.S. over the next three years.

Coldwell Banker is using a TV spot to promote a sweepstakes tied to its open house month.

Interactive ad company ValueClick confirmed that it is under investigation by the Federal Trade Commission for possible violations related to its lead-generation activities.

Several companies are reportedly in discussions with GET Interactive to introduce technology for direct response product placement promotions, which would be distributed as video content via the Internet and handheld communications devices.

Marketers need to find a way to differentiate themselves. The key, said Bart Sichel, principal, McKinsey & Co, is to find a niche, whether in a positioning or tactical area.

Sierra Mist Lemon Squeeze is sponsoring a YouTube contest seeking comedians.