Q&As

Huggies launches a sweepstakes today with an unusual prize: a one-on-one session with a potty training expert

Today we meet Dan Bohlken, vice president of business-to-business list brokerage for Direct Media Inc. in Kansas City, KS.

He’s been with the company for six years, and was previously a customer of the firm, when he worked for Fred Pryor Seminars and other direct marketers.

Madison Dearborn Partners LLC, a private equity firm, is expected to acquire CDW Corp., the computer direct marketer, for $7.3 billion.

One of the country’s most notorious spammers was arrested Wednesday in Seattle, according to reports.

Delia’s Inc. posted a net loss of $3.3 million for the first quarter, compared to a net loss of $1.2 million in the prior year.

Sharper Image Corp. has amended its credit facility with Wells Fargo Retail Finance LLC such that it will now expire on May 25, 2012 and the company will be able borrow a maximum of $120 million.

(Promo) The Disney Channel has partnered with My Gym Children’s Fitness Centers to promote the launch of its new show, “My Friends Tigger & Pooh.”

(Direct) To the meek, managing content across multiple channels can be a daunting — one might even say scary — task.
But Comcast wasn’t afraid of marketing plans going bump in the night when it launched FearNet, a new horror programming channel being offered via video on demand, online and mobile devices. The Philadelphia-based company is using an integrated campaign of online marketing, print and television advertising to promote the channel, which debuted last Halloween.

Candy brand Starburst has signed on as title sponsor of a concert series at Six Flags theme parks this summer.