Q&As

Even though the camera wasn’t so candid, television still gave GoSmile a reason to grin.

The launch of a successful long-form DRTV campaign 12 months ago helped the tooth-whitening company start a growing continuity program, says Chris Valletta, senior director for business development at New York-based GoSmile Inc.

The advertising business lost one of its great legends May 7 when Joe Fitz-Morris, founding editor of DM News and Advertising News of New York, died at age 89.

A business-to-business client recently wanted to run an integrated campaign with one clear goal: Get 500 qualified leads. Not 500 responses, mind you,

Craig Cochrane knew he wanted to break into electronic retailing. Armed with an MBA from the University of Southern California and several years in network and digital television production, he just needed the right concept.

NEW LISTS Wild at Work Human resources and benefits directors who registered at Wildatwork.com are on postal and e-mail lists with 25,236 and 7,982 entries,

Feeling like an outcast in high school is a sad, but true reality for many young girls. DC Comics is playing into that awkward feeling with the debut

Tiffany & Co. posted net earnings of $49.7 million for the first quarter, a 15% increase over $43.1 million in the prior year.

Nickelodeon and Marriott International, Inc. have teamed up in a new partnership to co-develop a branded water park resort, and the companies are taking the concept global.

Restaurant chain Krystal Co. is tapping into the consumer-generated content craze by launching its own Web-based reality series.

Arby’s Restaurant Group Inc. and NBC Universal have teamed up to offer an exclusive 30-minute online program designed for office workers looking for a break.