Q&As
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Agencies
Hello, I Must Be Going
Love Happy, the final movie made by the Marx Brothers, hardly ranks with classics like Duck Soup and A Night at the Opera. But it’s known for two things.
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Agencies
Home Grown
The polish vodka brand Pravda is looking to expand its U.S. presence from its American beachhead in Philadelphia. Pravda manufacturer and importer Jacquins
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Agencies
Driving Force
For nearly four years, Nissan dealers have gotten response rates better than 4% to mailings promoting parts and service to their more than 20 million
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Agencies
Of Monkeys and Men
In early May, researchers from the Yerkes National Primate Research Center found a possible correlation between human speech and the gestures of chimpanzees.
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Agencies
A Brand-Boosting Bid
An ongoing DRTV initiative has helped auction site uBid drive new user registrations at a cost per visitor comparable to online media like paid search.
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Agencies
Tiffany Direct Sales Rise 11%
Tiffany & Co. posted net earnings of $49.7 million for the first quarter, a 15% increase over $43.1 million in the prior year.
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Agencies
Nickelodeon, Marriott Team Up for Branded Resorts
Nickelodeon and Marriott International, Inc. have teamed up in a new partnership to co-develop a branded water park resort, and the companies are taking the concept global.
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Agencies
Krystal Seeks Stars for Web-Based Reality Show
Restaurant chain Krystal Co. is tapping into the consumer-generated content craze by launching its own Web-based reality series.
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Agencies
Arby’s and NBC Debut Online Program
Arby’s Restaurant Group Inc. and NBC Universal have teamed up to offer an exclusive 30-minute online program designed for office workers looking for a break.