Q&As
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Agencies
Nickelodeon Expands Healthy Food Initiative with Green Giant
Nickelodeon & Viacom Consumer Products is expanding its good-for-you focus by adding its popular characters to frozen and canned vegetables.
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Agencies
Summer Lovin’: Who Needs the Beach When I’ve Got TV?
Back in the day, television was a dead zone after Memorial Day. All the good shows had wrapped up their new episodes for the season, and there was nothing left to do but read books, go to the beach or – heaven forbid – talk to your family.
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Agencies
Idol Chatter: Buy Now, Sing Later
Is there no respite from advertising on television? For every move a consumer makes to avoid being solicited, the networks come up with a countermeasure. As a result, product placement and in-show pitches are at an all-time high.
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Agencies
Time Warp: Doctor Who’s U.S. Web Presence Could Use a Check-Up
Do you need a Doctor? If so, I’d suggest heading across the pond, because his online presence here is a little skimpy.
I’m talking of course about “Doctor Who,” the BBC’s time lord who has gone through 10 different incarnations since his debut in 1963.
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Agencies
Late Show: A Few Last Minute Programming Notes
Residential mortgage investor Freddie Mac has funded the production of “Nuestro Barrio,” a Spanish-language telenovela set to air on the new PBS-created V-me network starting June 1. In addition to focusing on the traditional soap opera themes of romance, jealousy and greed, the13-episode series will also serve as “edutainment,” educating viewers on financial issues like money management, credit, homeownership, predatory lending and foreclosure prevention.
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Agencies
Looking for GPS in Local Mobile Search
With all the talk about the magical things users will be able to do with their mobile phones, from watching TV to surfing the Web, developers may have lost sight of the thing most people are likely to want their handsets to do most often: help them find their way to goods and services they need when they
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Agencies
InfoUSA, Hostile Shareholder Group Start Round 2 of Control Battle
The war of words between infoUSA and an investment group that holds a 3.6% stake in the company is escalating in advance of infoUSA’s annual shareholder meeting.
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Agencies
Direct Sales Boost Coldwater Creek’s First Quarter Fortunes
Women’s apparel marketer Coldwater Creek generated $12 million in income during first-quarter 2007, up from $11.6 million in first-quarter 2006.
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Agencies
Creative Packaging Adds New Life to Gift Cards
Gift cards are as popular as ever to use as presents or incentives. But giving out a piece of plastic can seem impersonal. So, companies are dressing up the gift with new packaging.
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Agencies
Hilton Incents Travel with Kids Programs
Two Hilton hotel brands are boosting summer travel among families offering programs just for kids.