Q&As

Is your wallet stuffed with loyalty cards? If so, you’re not alone. Americans now hold 1.3 billion loyalty program memberships, up from 973 million in

Boardroom Inc. has based entire marketing campaigns on asking questions like,

Miss those all-nighters you pulled in college? Looking for a way to give something back? Participate in this year’sCreateAthon. The event founded by Cathy

Microsoft offered an eye-popping statistic at its Authentication and Online Trust Summit in April: Ninety percent of incoming marketing e-mail the software

WHAT Direct Marketing Association of Washington MEMBERSHIP Approximately 1,200 members, including a wide range of mailers and vendors. One thing that

Feeling like an outcast in high school is a sad, but true reality for many young girls. DC Comics is playing into that awkward feeling with the debut

The world is divided into two types of people: those who like inserts, and those whowell, those who rip them out of magazines immediately. I have to admit,

With last month’s postage rate hikes, mailers must deal with a brand-new system where shape matters more than weight. Direct recently sat down with Arnie Cohen, senior manager at Carlsbad, CA direct mail services firm Modern Postcard, to get some survival tips.

Even though the camera wasn’t so candid, television still gave GoSmile a reason to grin.

The launch of a successful long-form DRTV campaign 12 months ago helped the tooth-whitening company start a growing continuity program, says Chris Valletta, senior director for business development at New York-based GoSmile Inc.

The advertising business lost one of its great legends May 7 when Joe Fitz-Morris, founding editor of DM News and Advertising News of New York, died at age 89.