Q&As

A business-to-business client recently wanted to run an integrated campaign with one clear goal: Get 500 qualified leads. Not 500 responses, mind you,

Let’s face it. Buying a mop is a mundane task. So, how does that handy, ever-important cleaning tool largely hidden away in a kitchen cupboard get noticed

There’s a Pivotal Moment in the classic rock concert film when an announcer bellows: It’s now a free concert, man! He should have only known. For the

Would you let your 10-year-old daughter go out wearing a short skirt and fishnet stockings? Probably not. But she may be getting the message that she

Craig Cochrane knew he wanted to break into electronic retailing. Armed with an MBA from the University of Southern California and several years in network and digital television production, he just needed the right concept.

NEW LISTS Wild at Work Human resources and benefits directors who registered at Wildatwork.com are on postal and e-mail lists with 25,236 and 7,982 entries,

Can you name the hottest new car to hit the market this year? You would be absolutely right if you said Promo magazine. Yes, Marketing Drive has created

It’s more critical than ever to include employee recognition and incentive programs in your arsenal of tools for building brand equity. It’s equally important

The most blatant recent example of the rampant media bias against direct marketing surely was the lopsided coverage given to the more than two-year-long

According to Colloquy’s loyalty program census, the average American household participates in 12 reward or recognition programs,