Q&As

TravelSmith

Brand marketing is no longer the diametric opposite of direct-response marketing, and many brand advertisers have begun incorporating direct marketing tactics into their campaigns across multiple channels, according to a new survey by the Direct Marketing Association.

Women’s network WE tv is building excitement around its new bridal programming block on 44 million Valpak envelopes with a sweepstakes offer for a chance to win a luxury trip to the Dominican Republic

Discount retailer Dollar General is pinning a sweepstakes prize on the outcome of a NASCAR race

Google is giving “Jeopardy” fans some extra help in a sweepstakes tied to an online version of the popular game show.

There are many good reasons for direct marketers to follow the dustup between data compiler infoUSA and hedge fund Dolphin Financial Partners. One is that a juicy proxy fight can be a hell of a lot of fun. But another is that the entire industry could take some heat if one of the players is cast as a political liability for a presidential candidate.

(Promo) There’s a pivotal moment in the classic rock concert film “Woodstock,” when an announcer bellows: “It’s now a free concert, man!” He should have only known. For the 12th annual heavy metal tour known as “Ozzfest,” getting under way July 12 in Seattle, all of the tickets for the 24-city run across the country will be free.

(Multichannel Merchant) It’s one of the great mysteries of modern multichannel marketing: Where are the customers and orders really coming from? If we as multichannel merchants knew the answer, we could build optimal contact strategies, spend our budgets in the most-efficient ways, produce the greatest returns with the perfect marketing mix,

(Multichannel Merchant) Just about every postal rate increase sparks renewed interest in postcards and solo mailers, notes Sarah White, spokesperson for Thirdwave Research,

Sure, a construction contractor could test-drive a new tractor at its job site. But doesn’t using the machine to build your own dirt track and then race dune buggies on it sound like a lot more fun?

Caterpillar thought so, and its customers agreed, judging by the 18% response to a mailing promoting a sweepstakes to win the racing experience.