Q&As
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Agencies
Tips and Teasers
Toshiba America Information Systems Inc. has unveiled a new media application server platform for small- to medium-sized enterprises.
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Agencies
Sabre Acquires E-site Marketing
Travel industry services firm Sabre Holdings has acquired E-site Marketing, an online business offerings firm that serves the hospitality market. Terms of the acquisition were not disclosed.
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Agencies
Hearst, Lowe’s Team for Quick & Simple Sweeps
Hearst Magazines and Lowe’s have built a print and online sweepstakes with a different prize pool every week.
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Agencies
Scholastic Sweeps Sends Winner to Harry Potter Launch Party
Once again, Harry Potter mania is underway. And the publisher of the best-selling series, Scholastic, is out with a sweepstakes that will send the winners to the launch event in London
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Agencies
Hyundai Challenge Ends After 18 Hour Hunt
It took four strangers only 18 hours to locate one another to win a challenge posed by Hyundai.
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Agencies
Millionaire Spammer Soloway’s Career Began at 16: IRS
Robert Soloway, the man arrested last week for allegedly sending millions of spam e-mails and touting electronic messaging software and services that didn’t work as advertised, deposited more than $1.6 million in various bank accounts from 2003 to 2006—all as the result of spam and fraud, according to an affidavit from the Internal Revenue Service.
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Agencies
DM Growth Continues for 15th Quarter But at Slower Pace
Direct marketers and vendors in this sector experienced a 15th consecutive quarter of growth, according to first quarter figures from the Direct Marketing Association’s Quarterly Business Review.
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Agencies
Baskin-Robbins, ConAgra, Others Tie in with ‘Surf’s Up’
Penguins are making a come back on the big screen this week with Sony Pictures Animation’s film “Surf’s Up.” And Baskin-Robbins, McDonald’s and ConAgra, among others, are backing the film with full-scale marketing programs and promotions.
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Agencies
Amex Adds Giveaway to Cyber Storefront
My WishList, the cyber storefront from American Express, opened its latest e-tail site yesterday