Q&As

Alloy Inc. posted a net loss of $1.7 million for the first quarter, compared to a net loss of $1.2 million in the prior year.

Quebecor World has acquired Colorscope, an interactive and print imaging services provider, for an undisclosed sum.

Think Partnership Inc. posted a net loss of $700,000 for the first quarter, an improvement over a net loss of $900,000 in the prior year.

New York State has passed a bill ensuring that consumers are protected when making online purchases.

7-Eleven is suiting up for a month-long promotions blitz tied to “Fantastic 4: Rise of the Silver Surfer,” starting with advanced screenings this week.

Oreo has reprised its jingle contest for the third year, this time with a showcase for winners in Times Square.

Today we meet Regan Adler, director of list brokerage at Worldata. She negotiates for e-mail files and to a lesser extent postal lists, was well as other types of online media for business-to-business marketers.

Fuhrmann co-founded Ownapainting.com, a Web site that offers hand painted reproductions of famous paintings for as little as $120 apiece.

Online entrepreneur Scott Hall found a new venture to acquire eight weeks ago, at an unlikely source: online classified ad service craigslist.com.

The business he purchased is MyCigarLabels.com, which markets not the stogies themselves but personalized cigar labels.

It’s just common sense. Prospects will respond better to mail that addresses them directly or makes a reference to something showing that the marketer understands their needs.