Q&As

While the most sophisticated direct marketers have applied for decades statistical modeling techniques for teasing out subtle insights to optimize catalog and direct mail investment, the majority of traditional retailers who evolved into equally robust direct merchants through their e-commerce and e-mail investments have remained on the outside looking in.

Miller Lite is teaming with the popular MTV show “Pimp My Ride” to give away 125 Jeeps this summer.

Fashion retailer Vanity Stores has launched a new text messaging-based sweepstakes to promote singer and actress Mandy Moore’s new album for a chance to attend a world premiere of her new movie

ESPN Zone is tapping into Father’s Day with a contest that lets kids say why their dad is No. 1.

According to a loyalty program census from Colloquy, the average American household belongs to 12 reward or recognition programs, but is active in only five.

The biggest factor in consumer apathy is a lack of relevant communication from the marketer. A look at my own dozen memberships affirms this.

Neiman Marcus Inc. posted net earnings of $59.5 million for the third quarter, an increase over net earnings of $40.5 million last year.

Jos. A. Bank Clothiers Inc. posted net sales of $45.3 million for May, a 23.4% increase over $36.7 million last year.

Sharper Image Corp. reported sales of $24.1 million for May, a 27% decline from $32.9 million last year.

It took only four hamburgers and two large drinks for an Indiana woman to walk away with $1 million in a recent Burger King’ contest tied to “Spider-Man 3.”

Miller Lite and the National Basketball Association Development League are partnering in a challenge that offers participants the chance to be a pro basketball player.