Q&As

Loyalty pays off this summer for Visa cardholders who like to eat at Burger King.

Cable TV and telecommunications company Comcast has expanded its use of CD premiums to target new residents

BORDERS: is offering three limited edition gift cards designed around the seventh and final book in the Harry Potter series

Think you’ve got the perfect burger recipe? Applebee’s International and the Food Network want to know.

WingStreet, which delivers chicken wing meals, has launched a sweepstakes that sends the winner to a national Buffalo wing festival.

Brookstone

In search engine marketing, the consumer’s attention is largely focused on three or four items at the top of a search results page. Getting into those high impact slots requires knocking someone else out… and doing it in a completely fluid environment where minute by minute adjustments and multiple factors keep the head-to-head action going 24×7.

The key to operating a financially sound loyalty program, of course, is to model the financial results before launch. While your analysis must contain basic assumptions about enrollment, funding, program operating costs, retention benefits and increased yield potential, you’ll still find it extremely useful.

In recent years, the role of DRTV has evolved to include increasing overall brand/product awareness, sometimes creating a market where there wasn’t one before.

While not entirely mainstream, terms like blogging, RSS and wikis are increasingly being discussed in marketing blogs and ezines. Social Media is here to stay, and marketers ignoring this trend are missing out on an important new communications medium.